New Director of Marketing and Tourism appointed

Commerce and Employment Department is delighted to announce the appointment of Jason Moriarty as Director of Marketing and Tourism.

Jason Moriarty will take up his new role with immediate effect having previously held the post of Marketing Manager - trade and media, within the Marketing and Tourism team, for the last eight years. Mr Moriarty succeeds Chris Elliott who has returned to England with his family.

Commerce and Employment Minister Carla McNulty Bauer said “This is a vital role within the Department which Mr Moriarty is well qualified to deliver. The role of Director of Marketing and Tourism requires the post holder to be not only a forward thinking and effective marketeer but also have commercial acumen and the ability to build and nurture business relationships. The Director must be able to make recommendations on and develop policy under direction from the Board. It is policy development and guidance that assists the sector in reacting and evolving in an ever changing marketplace”.

Much of Jason Moriarty’s work over a fifteen year career history has been spent on integrated marketing campaigns, media relations and business development with commercial partners. Whilst this work will continue in vain Mr Moriarty will also now spend more of his time engaging with the local industry in order to maximise Guernsey’s potential and to ensure the visitor economy continues to grow from strength to strength.

Mr Moriarty said “I am very much looking forward to taking the helm of an experienced team and moving the VisitGuernsey marketing strategy forward. Despite a challenging economic climate over recent years in both the UK and Europe VisitGuernsey promotions have been successful and delivered an increase in staying leisure visitors. It is absolutely vital that, together with our partners, we continue to build on this good work. It is absolutely necessary to continue to adapt and where feasible to invest in order to remain both attractive and competitive within the consumer market. The team will continue to work very hard to ensure that this remains the case”.