VisitGuernsey brings the islands to Austria

As part of its ongoing European campaign, VisitGuernsey recently carried out two projects to promote the islands in Austria – a secondary market with potential for growth, thanks to summer charter flights from Vienna to Jersey.

Working in conjunction with the Vienna-based tour operator, Prima Reisen (Guernsey’s most productive tour operator partner from Austria), Visit Guernsey and local partners welcomed a group of Austrian press from 14th to 16th October, to provide an introduction to Guernsey’s tourism offering. The group of five media representatives, including major Austrian publications such as Die Presse, Kleine Zeitung and Traveller, was immersed in the island’s landscapes, activities and flavours; an experience which also included key locations and inspiration for the film “The Guernsey Literary and Potato Peel Pie Society”.

Immediately following the media trip, on 17th October, Visit Guernsey joined Prima Reisen at the Stadtkino (City Cinema) in Vienna, for an evening celebrating the best in travel. Around 270 guests – including travel trade, media and premium clients - attended the Guernsey-branded event, where Visit Guernsey’s German-market representative, Scott Crouch, gave a presentation on the islands before guests were treated to a German-language showing of the “The Guernsey Literary and Potato Peel Pie Society”.