VisitGuernsey at trade and consumer exhibitions in 2018

During January, Guernsey and its sister islands were promoted as the perfect holiday destination at the UK’s major travel and consumer shows.

The Destinations London show is the biggest and longest running travel show with the largest selection of exhibitors anywhere in the UK. Last year saw over 45,000 visitors attend and attendance numbers are expected to increase in 2018.

Last month, VisitGuernsey exhibited at the Destinations Manchester show, the North’s essential consumer event for those seeking travel inspiration from destinations around the World.

Plans to attend further shows later in the year are well under way.  In June, one of the nation’s favourite TV programme’s BBC Gardeners World is brought to life! This is the largest gardening show in the UK, which also includes the BBC Good Food Show. It is ideal for visitors interested in gardening, floral, food and drink.   The VisitGuernsey stand is positioned between both shows giving access to both audiences and therefore a great platform to promote our food festivals and autumn events. With over 90,000 visitors estimated this offers a great way to directly speak to our core target markets.

For the first time, Guernsey will be represented at the BBC Countryfile Live Show in August. Set in the beautiful surroundings of Blenheim Palace, a staggering 120,226 BBC Countryfile fans and event goers attended the show in 2017.   Celebrating the countryside in all its glory, this show is the perfect fit for showcasing Guernsey’s stunning scenery and outdoor offering to potential holidaymakers.

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Mike Hopkins, Director of Marketing & Tourism for VisitGuernsey says “The travel and consumer shows are held in targeted locations for us and last year‘s shows were an overwhelming success with prime stand locations allowing us to attract a good number of high quality visitors.  New for 2018, the stand design includes Guernsey’s very own blue letterbox, which has been a great success in attracting interest from the public, many of whom are fascinated by the unique colour! This is a working letterbox, as visitors to the stand have been posting their entries inside it, to win a trip to Guernsey.
“It is fantastic to be able to sell the Island, meet potential and repeat visitors face to face and hear their feedback about our glorious islands.’’

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Notes to Media

In Europe, Vakantiebeurs, the largest travel event in the Netherlands has already been attended from 10th – 14th January in Utrecht, Holland. Over 120,000 visitors attended the show in 2017 and 70% attend to find information before booking a holiday. This was a great opportunity to support and promote the Rotterdam charter which operates weekly from April – September.

The VisitGuernsey trade team will be exhibiting at the World’s leading travel trade show, ITB Berlin from 7th – 9th March and will attending World Travel Market in London from 5th -7th November.

Destinations Manchester: 18th-21st January is held in EventCity, Manchester

Destinations London: 1st - 4th February is held in London Olympia

BBC Gardener’s World Live: 14th-17th June is held NEC, Birmingham

BBC Countryfile Show Live:  2nd- 5th August is held at Bleinheim Place, Oxford